Founder profile

Describe PLAST in three words.Rare, intelligent, chic

Where were you when PLAST began?On maternity leave from an interior design studio in New York.

What did science teach you?Question everything.

What did you question first about skincare?Is all of this – all of these many products – necessary?

Inspiration behind the bottle design?Donald Judd and Brancusi sculptures

Your favorite quality in a brand?A point of view, attention to detail, irreplaceability

What does luxury mean to you?Access to the very best.

Your first memory of skincare?Using honey and Greek yogurt as a face mask in high school

The beauty advice you follow?Sunscreen daily

The beauty advice you ignore?Retinol

How do you take care of your body?Daily exercise and a full night of sleep

The person you entrust to care for your skin?Isabelle Bellis in New York. My aunt in Korea.

Which city taught you the most?Paris. It taught me to see.

What do you love about the Korean approach to skin?Dedication

What do you love about the French approach to skin?Ease

Your favorite artists?Cy Twombly and Rembrandt

What do you read?Tolstoy and children’s books

Favorite item in your home?My C.H. Beckley bed

What do you give as a gift?Handmade ceramics and books

Where do you shop?Yoya in the West Village. Dries Van Noten in Paris.

Which sound do you love?Babies cooing

Which piece of jewelry do you wear most?My engagement ring

Your signature dish?Korean seaweed broth

Which painting would you take home from a museum?Not a painting – La Victoire de Samothrace at the Louvre

Your favorite perfumes?Une Rose by Frédéric Malle, Jardenia by JAR

What do you serve when friends come over?Caviar and champagne

Your favorite stone?Pink diamonds, blue sapphires

Which novel changed you?War and Peace

Which word do you love in Korean?복숭아 (peach)

Which word do you love in French?Enfleurage

Your chief characteristic?A sense of hospitality, and a continuous desire to edit

Your main fault?Impatience, jumping to conclusions.

Your greatest extravagance?Uber everywhere

The habit you would never give up?LiveAuctioneers

The one that got away?A vintage salmon-dial Vacheron chronograph

Your idea of happiness?Being fully present with my family

Your idea of misery?Dry skin

Your favorite quality in a woman?Authenticity

Your favorite quality in a man?Gentleness

What do you appreciate most in your friends?A rollicking sense of humor

What makes a friendship last?Trust and mutual respect

Who shaped your point of view?My mother, who loves people and has a discerning eye.

Your favorite compliment to give?You’re a good listener.

When do you feel most yourself?When I am creating and building

What are you grateful for?Full, meaningful relationships

What is the biggest lesson you learned this year?The value of perseverance

What do you want to be remembered for?Warmth